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Trusted by readers at
Northbound
VERADO
Marloe
Cindermill
HALEWOOD
PROBLEM
You post everywhere and
your list barely moves.
Subscribers trickle in,
then never open anything.
There’s advice everywhere
and no clear order to follow.
You’re busy, so writing
keeps sliding to next week.
SOLUTION
CONTENTS
Lesson 01
Most newsletters die because they are about everything. You’ll pick the single promise your list can repeat to a friend, pressure-test it against what your readers already ask you for, and write the first issue around it before the week is out.
Lesson 02
Consistency beats brilliance, and the only cadence that works is the one that survives a bad week. You’ll set a realistic schedule and build a repeatable issue structure so writing takes forty minutes instead of four hours.
Lesson 03
A list that never hears about your work is a hobby. You’ll get the soft-sell sequence that makes an offer feel like a favor — where it sits in the issue, how often it appears, and the exact wording that stops it reading like an ad.
FREE GUIDE
1,000
SUBSCRIBERS
+3 BONUSES
No spam, ever. Unsubscribe in one click.
ABOUT
· Based in Seattle, writing since 2019
· 312 consecutive Friday letters
· 4,800+ subscribers, 48% average open rate
· Coached 200+ creators one to one
TESTIMONIALS
"I was posting on three platforms and my list was stuck at 180 people.
Picking one promise and repeating it took me to 1,200 subscribers in eight months.
Maya Chen
Design Ops Weekly · 1,200 readers
MC
"I had no idea what to write or how often, so I just posted daily and burned out.
The cadence framework cut my writing time in half and doubled my open rate.
Tobias Reyes
Solo consultant · Amsterdam
TR
"Selling to my list felt gross, so I mostly avoided mentioning my work at all.
The soft-sell sequence filled my first cohort without a single sales page.
Priya Raman
Course creator · 2,600 readers
PR
"All my growth came from other people's audiences and none of it stuck.
Now every episode sends people to a letter they actually stay subscribed to.
Jonas Weber
Podcast host · Berlin
JW
"I wrote in long bursts whenever I had a free weekend, then vanished for a month.
One letter every Friday for a year turned into eleven inbound clients.
Amara Nwosu
Fractional CMO · Lagos
AN
"I had started and abandoned four newsletters before this one.
This is the first one I have kept going past three months — 92 issues and counting.
Daniel Kim
Indie founder · Seoul
DK
Individual results. Nothing here is a guarantee of income or growth.
BONUSES
The One-Promise Sheet
Six prompts that surface the single idea your readers already come to you for. Fifteen minutes, and lesson one stops being abstract.
The 12-Week
Issue Planner
A fill-in calendar that turns your promise into twelve specific issues, so you never open a blank page on publishing day.
A 15-minute call
with me
Bring your worksheet and planner and we’ll pressure-test your promise together. No pitch — I keep a handful of these open each month.
FREE GUIDE
1,000
SUBSCRIBERS
+3 BONUSES
No spam, ever. Unsubscribe in one click.
FAQ
Yes. All three lessons and all three bonuses arrive at no cost, and you will never be asked for a card. I publish it free because the people who apply it tend to stay readers for years.
Each lesson is about a five-minute read with one action at the end. Most people finish the whole thing in a sitting and start on lesson one the same week.
That is exactly who this is written for. Lesson one assumes zero subscribers and walks you through choosing a promise before you write a single issue.
If your open rate is healthy and your offers convert, probably. If subscribers are arriving but not opening — or you have never sold to the list without cringing — lessons two and three are the ones people write to me about.
The booking link is in the third email. I keep a limited number open each month, so it is first come, first served.
No. One letter every Friday, plus the occasional note when something is genuinely worth your time. An unsubscribe link sits in every email.
Sometimes I mention my coaching cohort to readers who want to go deeper. You never need it — the free guide is complete on its own, and ignoring every offer costs you nothing.
FREE GUIDE
1,000
SUBSCRIBERS
+3 BONUSES
No spam, ever. Unsubscribe in one click.